Rich Holgate • Marketing and Websites • Accesspoint Legal

About

After a long career in Financial Institution Project Management and a short sabbatical to look after his young children, Rich joined a small law firm as Marketing Manager where he built a strong online and offline presence for the firm which in part was achieved thanks to a significant amount of website content creation and optimisation.

In 2025 Rich joined Accesspoint as SEO Specialist having proven his skills, passion, and enthusiasm for getting into the detail of website content creation and optimisation. As an SEO Specialist, Rich helps businesses improve their search rankings, increase organic traffic, and enhance user engagement through strategic content optimisation and on-page SEO techniques. With a background in law firm marketing and content creation, he bridges the gap between compelling storytelling and search performance, ensuring content not only engages but also ranks.

In the ever-changing world of SEO, Rich’s curiosity and desire to learn more, test new theories, and adopt new practices means that his SEO capabilities grow every day.

How do I get my blogs seen? Five quick fixes every lawyer should know

You’ve written a great blog, but is anyone reading it? Or worse still, is anyone even finding it? Too many blogs disappear into the digital void. The good news is, that a few small tweaks can dramatically boost your blog’s visibility without you needing to be an SEO expert.

SEO, not SOS!

Search Engine Optimisation (SEO) is not a rescue plan, it’s a long-term strategy that should be built into the foundation of your online presence.

Pillar and Cluster content for SEO: what it is and why it matters

Whether you're a legal professional, small business owner, or marketing manager, understanding and implementing this model can have a transformative impact on your organic traffic.

How to optimise your content for AI Overviews

Search is changing fast. If you’ve used Google recently, you may have noticed that the familiar list of blue links is no longer the first thing you see. Instead, Google often displays an AI Overview – a block of text generated by artificial intelligence that attempts to summarise the answer to your query.

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