Rich Holgate • Marketing and Websites • Accesspoint Legal

About

After a long career in Financial Institution Project Management and a short sabbatical to look after his young children, Rich joined a small law firm as Marketing Manager where he built a strong online and offline presence for the firm which in part was achieved thanks to a significant amount of website content creation and optimisation.

In 2025 Rich joined Accesspoint as SEO Specialist having proven his skills, passion, and enthusiasm for getting into the detail of website content creation and optimisation. As an SEO Specialist, Rich helps businesses improve their search rankings, increase organic traffic, and enhance user engagement through strategic content optimisation and on-page SEO techniques. With a background in law firm marketing and content creation, he bridges the gap between compelling storytelling and search performance, ensuring content not only engages but also ranks.

In the ever-changing world of SEO, Rich’s curiosity and desire to learn more, test new theories, and adopt new practices means that his SEO capabilities grow every day.

How do I get my blogs seen? Five quick fixes every lawyer should know

You’ve written a great blog, but is anyone reading it? Or worse still, is anyone even finding it? Too many blogs disappear into the digital void. The good news is, that a few small tweaks can dramatically boost your blog’s visibility without you needing to be an SEO expert.

SEO, not SOS!

Search Engine Optimisation (SEO) is not a rescue plan, it’s a long-term strategy that should be built into the foundation of your online presence.

Pillar and Cluster content for SEO: what it is and why it matters

Whether you're a legal professional, small business owner, or marketing manager, understanding and implementing this model can have a transformative impact on your organic traffic.

How to optimise your content for AI Overviews

Search is changing fast. If you’ve used Google recently, you may have noticed that the familiar list of blue links is no longer the first thing you see. Instead, Google often displays an AI Overview – a block of text generated by artificial intelligence that attempts to summarise the answer to your query.

What is Query Fan-Out? A Simple SEO Guide for Law Firms

If your law firm blogs or service pages aren’t getting the traffic you hoped for, the issue might not be your writing, it could be how narrowly focused your content is. “Query Fan-Out” is a simple Law Firm SEO method that helps you expand your topic to cover related searches, making your content more useful and visible on Google.

Rich has been absolutely fantastic in helping us improve our SEO efforts. He has always been proactive in optimising our pages and ensuring they perform the way we need them to. He has been great at offering valuable guidance on how to strengthen our rankings and his monthly reports have been elaborate and really useful.

I’ve very rarely had to reach out to Rich. He has always actively suggested improvements and identified opportunities to ensure we stay on track. His responses are always fast and he is always willing to jump on a call whenever I needed clarity on something.

I’ve really enjoyed working with Rich and have seen first-hand the positive impact he has had on our website. His in-depth knowledge of SEO is inspiring, and I’ve learned so much from him through our email exchanges alone! Anyone who works with Rich will gain valuable knowledge that they can then carry forward. Thank you Rich for all your hard work and support.

Paaris Kazmi, GT Stewart Solicitors

Working with Accesspoint Legal has been an absolute pleasure. Their passion for what they do is clear in every interaction, and they take a genuine interest in understanding and supporting their clients. The team, including Scott, Olivia, Rich, and others, are consistently approachable, proactive, and willing to go the extra mile.

Our project with them was complex and highly bespoke, yet they rose to the challenge effortlessly. Thanks to their expertise and commitment, our website and the Chronicle Law brand have seen a significant increase in visibility, engagement, and overall traction.

Brett Shaw, Chronicle Law

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