HSR Law case study

Rebranding HSR Law’s digital presence

HSR Law Solicitors are dedicated to delivering high-quality legal services and excellent customer service for clients.

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Explore A custom WordPress website for a law firm with a long history of providing legal services in Yorkshire, Lincolnshire and Nottinghamshire regions.

Services provided:

Website Design Branding Custom WordPress Development
HSR Law Solicitors are a well-established legal practice with a strong reputation across South Yorkshire. Their team of experienced specialists deliver high-quality services in residential conveyancing, commercial property, wills and estates, company law and dispute resolution — but their digital footprint didn’t reflect that expertise.

Their existing website lacked clarity, modern design sensibility and consistent branding. Search visibility was limited, user engagement was low, and there was no seamless way to convert interest into enquiries. HSR also wanted to be known — from first touchpoint to conversion — as a firm with personality, credibility, and approachability.

We treated this not just as a “website refresh,” but as a strategic repositioning online.

Brand Identity A refresh on their visual identity
We reimagined the brand identity to feel more refined, but never boring. The old maroon and grey palette was familiar to clients, but heavy. We kept the brand’s core colours but introduced a cleaner primary palette and refreshing secondary tones to elevate the experience and adding playful abstract shapes to make sure the personality doesn’t get lost.

We also introduced more original images of the HSR team and offices. This gave the site a distinctly personal feel — one that reflects the firm’s ethos of real people helping real people.

A website designed and built to perform.

Custom WordPress

Built on WordPress with custom performance enhancements, the site now loads quickly, navigates intuitively and scales with HSR’s future ambitions.

We also built bespoke integrations so enquiries flow directly into HSR’s case management system — eliminating manual steps and ensuring leads are actioned without delay.

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The results?

Seeing is believing – and the results speak for themselves:*

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to 1m27 seconds
Average engagement time

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Organic Search Users

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Home page visitors

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Google impressions

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Form submissions
*Results shown are a comparison of 1 month prior to website launch and 1 month post website launch

But beyond numbers, the site now feels like HSR Law— welcoming, confident and intuitive. Enquiries flow more smoothly internally, while prospective clients enjoy a more engaging and reassuring online journey.

Working with Accesspoint’s website team was reassuring and easy. They kept us updated with everything that was going on from start to finish. We’re very happy with the new website — it’s clean, refreshing, and provides a great user experience with its fast speed and easy navigation.
William Rowley
Practice Manager, HSR Law Solicitors

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