Goodman Ray case study

Levelling up Goodman Ray’s digital presence

A New Digital Chapter for a Leading Family Law Firm

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Explore Goodman Ray Solicitors — A New Digital Chapter for a Leading Family Law Firm

Services provided:

Website Design Branding Custom WordPress Development
Goodman Ray are one of the UK’s most respected family law practices, known for their empathetic yet tenacious representation in complex children, divorce and family matters. With a heritage stretching back to 1985, they had built a reputation for strength and depth in practice — but their digital presence didn’t reflect this stature.

The old site struggled with heavy colours, dated information architecture and a tone that spoke like “lawyer-speak” rather than client-centric language. Social media lacked cohesion, imagery was inconsistent, and despite great expertise, search visibility was limited..

Brand Identity A refresh on their visual identity
Goodman Ray’s legacy deserved more than a refresh — it needed visual confidence. We stripped back the old heavy palette and introduced crisp white space paired with refined blues drawn from the existing logo, plus a bold accent colour to create standout call-to-actions and personality across the site.

Legal language can be overwhelming. We rewrote core messaging to balance clarity with expert authority — no jargon, just clear, supportive language that reassured potential clients and spoke to their needs.

A website designed and built to perform.

Custom WordPress

The site was developed on WordPress with clean, custom code to ensure fast loading times and seamless scalability.

Intelligent internal linking and dynamic templates mean the site now grows with the firm — adding team members or services is easier and more consistent everywhere it appears.

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The results?

Seeing is believing – and the results speak for themselves:*

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Organic Search Users

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Form submissions
*Results shown are a comparison of 1 month prior to website launch and 1 month post website launch

What’s changed The new Goodman Ray digital experience now mirrors the firm’s real-world character: approachable, expert, and client-centred. The website doesn’t just inform — it guides, reassures and converts.
With stronger SEO foundations, improved traffic, and a more unified brand story across web and social, Goodman Ray is positioned for digital growth that matches their legal reputation.

We are so happy with all the social media on Goodman Ray! It’s so exciting every time I see something on there. Olivia and Emma are doing a great job and make everything so easy!
Louise Payne
Practice Manager, Goodman Ray Solicitors

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