What is SEO, and why does it matter?
SEO stands for Search Engine Optimisation, but don’t let that scare you. At its heart, SEO is simply about making your content easy to find on search engines like Google. When someone types in a question, Google scans millions (maybe even billions) of pages to find the clearest, most relevant answers.
The better your blog answers real questions, and the easier it is for the user to read, the more likely it is to show up in those search results. That’s SEO. And while the technical side of SEO is handled by specialists, the writing itself plays a huge role. In fact, great SEO often starts with great writing.
Here are five essential and easy ways to optimise your blogs to get them seen.
Five tips on how to write a great blog
These actionable tips will help make your blog both easy for the reader to engage with and better positioned for Google to display in search results.
Tip 1: Always start your blog strong
Grab the reader’s attention from the very first sentence. Avoid long, slow introductions. Get straight to the point and let readers know what they will get out of reading your blog.
Why? A strong start encourages readers to stay on your website longer, scroll through more content, and interact with your page. These are all really positive signals to Google that your page is useful and relevant, which can help it appear more often in search results.
Tip 2: Always use clear and concise headings
Break up your text with headings to make it easier to read. Think of headings like signposts that guide your reader through your thoughts. Keep them short and relevant. Where possible, pose your headings as questions, such as “How do I…” or “What is…”.
Why? Users want quick answers, so organising your blog into short sections with clear headings helps them find what they need. It also allows Google to quickly assess whether each section answers a specific search query.
Tip 3: Always stick to just one main idea
Each blog should have one clear focus. If you try to cover too many topics, it can become confusing. Be clear about what you’re writing about and stay on track.
Why? Users want specific answers, and Google wants to deliver pages that meet a clear need. If you have more to say on a related topic, consider writing a separate blog and linking between the two.
Tip 4: Always answer real questions
Think about what someone might actually type into Google to find your content. Your blog should aim to answer a real-life question. Alongside your clear headings, your response should be direct and useful. No waffle.
Why? By aligning your content with what people are searching for, you achieve two goals. First, you meet the user’s need. Second, Google is more likely to recognise your content as a good match and prioritise it in search results.
Tip 5: Always link to something useful
If you mention a topic you’ve written about before, say so, and include a note like “See our blog on…”. This helps readers explore a subject more deeply. You should also look for opportunities to link to trusted external sources, such as a professional body, a regulator, or a relevant news article.
Why? Some users want quick answers, but others might want to dig deeper. Including useful links improves the user experience. For Google, internal and external links are signals that your blog is part of a wider, informative network of content, which it takes into account when deciding what to show in search results.
Final Thoughts
Great writing deserves to be seen. When your blog is clear, focused, and genuinely helpful, you’ve already done the hard part. But by applying a few simple SEO-friendly habits, like using strong headings, sticking to one idea, and answering real questions, you turn good writing into content that gets discovered.
You don’t need to be an expert to make an impact. Write with purpose, keep the reader in mind, and your blogs won’t just be published, they’ll be found.
It’s just the tip of the SEO iceberg
What you’ve just read is only the tip of the SEO iceberg. To truly boost your blog’s visibility, there are dozens more tweaks that can make a real difference. From adding images with descriptive alt text, to using powerful keywords, and crafting the perfect meta titles and descriptions, each small improvement helps nudge your content further up the search results.
Want to find out more about SEO?
If you’d like to discover how we can help you with your SEO then get in touch with Accesspoint today.
Or contact Rich directly to have chat about your SEO needs.
Contact us today to discuss your SEO needs.
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